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- Consumer Products & Retail
- Maesa Taps Molly Kennedy VP of Marketing of Kristin Ess Hair
- Ask the community or leave a comment
- Kristin Ess The One Signature Shampoo, available at Target, $10
- Kristin Ess Just Launched a Curly Hair-Care Collection and 20 More New Products
- Rosemary Leaf Extract
Kristin Ess products are cult-favorites that are considered to be affordable but luxurious shampoos, conditioners, treatments, and tools. The prices are more similar to what you would expect at a drugstore, but the results are closer to what you would get after leaving the salon. This in-shower treatment instantly boosts vibrancy and shine while adding dimension to color treated or non-color treated hair.
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Each formula is created to enhance your natural hair and can be used on all hair types, with focus on overprocessed, dry and dull hair. All products are cruelty-free, color safe, vegan and free of parabens + phthalates. Kennedy is a seasoned global marketing executive with a passion for building purpose-driven brands. Her extensive omni-channel experience spans multiple verticals, including brand strategy, design, positioning, content, and communications.
Consumer Products & Retail
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Plus, this hair wash will help maintain shine and moisture, which is rare with sulfate-free shampoos. The brand’s line of affordable hair products looks incredibly promising, but we wanted to see what customers were actually saying. This Kristin Ess shampoo review sourced testimonials from the company’s site, Target, and Influenster. Overall, users report that the brand offers professional-grade products at a steal. Each product in the Kristin Ess Hair collection can be used alone and integrated into your current haircare routine, or can be paired with other products in the line, which is made possible thanks to lightweight, buildable formulas.
Maesa Taps Molly Kennedy VP of Marketing of Kristin Ess Hair
This versatile and effective shampoo is designed for all hair types. It’s sulfate-free, paraben-free, and phthalate-free—basically all the gunk that can harm your hair. Instead, it features ingredients that clean without stripping or drying. Hop in the shower and lather up with the $10 ONE Signature Shampoo. Her goals quickly evolved into a desire to help everyone access high-quality hair care and styling products at home. Of course, there were already professional products available in shops, but they often came with too high a price tag for the average shopper.
She co-founded TheBeautyDepartment.com, which houses beauty tips and how-tos, and runs an informative and disarmingly interactive Instagram with over 500,000 followers. In other words, she's a passionate stylist with a desire to educate and a handle on transparency. The past Unilever executive drove growth for Dove Men+Care through global innovation in personal care.
Kristin Ess The One Signature Shampoo, available at Target, $10
"All my shampoos are lightly clarifying but this one is the real deal, the one you want to take out all the buildup, excess oils, and mineral deposits." Just be sure to follow it up with a moisturizing conditioner. Fans love Ess's Hydrating Curl Defining Cream but they frequently told her they wanted one without silicones. As part of her huge 2020 launch, she went back and removed silicone from the product entirely. "We found a great formula that doesn't need it and it performs the same, it feels the same," she explains. "Curly girls, in general, are very educated on the fact that most curly hair (not all curly hair), lacks moisture naturally and silicones can essentially block moisture from getting into your hair." This Kristin Ess shampoo review found that customers with oily hair report the brand’s hair products to be some of the best for their scalp and hair, especially the Daily Cleansing Shampoo.
Kristin Ess Just Launched a Curly Hair-Care Collection and 20 More New Products
The tips and tricks on the back are a welcome touch, even if it's nothing earth-shattering. It's a small, personal detail that closes the distance for you between this product designed by a hair stylist, and another designed by a vague, faceless team. Ess told Allure in 2017 she carted around the whole line for six months to ensure she could rely on her own products to style every client's hair. The knowledge of 20 years of styling hair, and then using these exact products to create professional looks, is why you'd appreciate her specific tips and tricks.
Maesa ropes in Molly Kennedy to spearhead Kristin Ess Hair
Kristin Ess’s collection features Zip-Up Technology, which is an exclusive strengthening complex that bonds split ends. It also targets weak areas of the hair to blur the appearance of damaged cuticles and frizz. This technology also protects color from fading and works against environmental stressors like pollution or heat. This Kristin Ess shampoo review discovered that the brand’s products are free of formaldehyde and other allergy-provoking preservatives.
Rosemary Leaf Extract
To see if they're worth the $10, or if they stand up to the hype they generated online, I tried the One Signature Shampoo and One Signature Conditioner for myself. It has Ess' proprietary Zip-Up Repair Technology (a strengthening complex) that works to target weak areas of the hair, smooth the appearance of damaged cuticles, and protect hair from environmental stressors and color fade. Ess shares how she rose to hair fame, why being a content kween is so critical to her, and where she seeks inspiration. This collection was formulated for those looking to skip the fragrance and focus on performance. Just because you have sensitive skin or a sensitive scalp doesn’t mean you can’t have epic hair.
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Embrace your curls with the Curl Defining Cream (6.7 fl oz) for $14. For a bit more hold, try a Kristin Ess texturing paste. As the “first ever in-shower watercolor,” this innovative product provides a pink tone to blonde strands. If you want a longer-lasting color, spray it on damp hair so it’ll soak up more product and intensify your look.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. At this time, the company only ships within the United States. Free standard shipping applies to all US orders over $40. The purpose of the Kristin Ess Hair Gloss is to instantly boost your hair’s vibrancy and extend your dye job by toning and adding radiance to your locks.
A dynamic leader, Kennedy has delivered several top-ranked beauty and personal care launches throughout her career and undoubtedly will bring curiosity, innovative thinking, collaboration, and creativity to her role at Maesa. It's affordable, approachable, and, more than anything, surprisingly good for the price, like much of what you'll find at Target. The line launched officially in 2017 and has continually dropped new products since — the latest being hair glosses ($14) and cool metallic essential styling accessories ($5-$20). The One Signature Shampoo and Conditioner is $10 per bottle, and they're formulated for all hair types and everyday use. On the back of each bottle, Ess includes personalized tips and tricks for how to get the most out of it — gleaned through a six-month stint of using only her own products on celebrity clients and beauty appointments.
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